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Do you realize that there are many more infomercials today as compared to 10 years ago? When you look at the television the commercials are aired in such a way to engage the viewer in their 'wants'. My goal is to help you get the logical side before investing your hard earned cash into ITV Ventures.

We will go through the very basics of the ITV Ventures opportunity right down to the good and the bad. This way you know that you will be getting a full unbiased review right at your fingertips. Let's get started.

The Core

The founder and president of ITV Ventures is a charismatic man by the name of Donald Barrett.

ITV Venture is the sister company of ITV a six year old debt free multimedia infomercial producer. Thereby making ITV Ventures is in fact a home based division for ITV. Just so you know, it is not only a multimedia company alone.

They engage recognized celebrities to promote branded health and nutrition products mainly through the media. Your common health and wellness products range around 200 lines and so you are looking at a health related business opportunity with itv ventures.

The Good

Since we're here, you would already be someone who probably have some interest in the health and nutrition products industry, right? If not, then you would be someone who watched ITV Ventures infomercials.

What ITV Ventures have done successfully as I have observed is they maintain the network marketing concept but they combine both the Internet and television based mediums. This kind of communication would be very powerful to reach out to millions.

You are at a better advantage if your target market are people who mainly watch television. You can get started from $165 to $499 in the ITV Ventures opportunity. Then, you also get your own website. Comes with a nice business presentation.

The Bad

You join ITV Ventures just like a network marketing business. The one thing that is weird is that your 'residual income' comes from:

1) Someone joins your team and works on their own ITV Ventures business.

2) It's still quite traditional where they rely on viewers calling the number showed during the infomercial

A credibility issue is that typical network marketing even in ITV Ventures shouts the bold statement of "leaders from other traditional network marketing companies are joining us". I don't think anyone should make claims like that if their program is good enough.

What Donald Barrett of ITV Ventures say this "If you can't make it in this business, you can't make it in any business". I'm sure anyone with the right mindset can work in any business.

In closing, if you are a health and wellness fanatic with a desire to make big profits from 2%-8% of every dollar you sell then by all means make ITV Ventures your choice. However, if you want a better option then it is best to search for greener pastures at your own time.

About The Author: Vern How has been earning online back in June 2006. He has tried and tested thousands of dollars worth of programs since then. Today, he is a successful affiliate marketer who believes in giving back by helping others. To find out how Vern can help you work from home go to... Simple Riches
For more information on a fool-proof strategy to profiting massively on the Internet, just check out his genuine ITV Ventures Alternative website.

Why do companies run advertisement campaigns?

There might be different reasons to run an advertisement campaign but broadly we can categories them in two groups like product promotion or spreading awareness among target group and branding.

However, in most of the successful advertising campaigns company branding is integrated in product promotion. Sometimes the branding is subtle and sometimes they are overtly visible. However, if the advertisement campaign is targeted towards branding or brand promotion alone, you do not normally see the product range in the campaign. All these things depend on the planning group of advertisement agency and the need of the advertiser.

You can mostly see these demarcations when the advertisers are big enough to afford it. What about the small companies or outlets that run advertisements solely to sell the product?

By the way, advertisement does not mean publishing your campaign on newspapers, TV or on expensive billboards. Advertisement can find an outlet via brochure, carry bags and even posters - all you need to do is to find an affordable way to communicate with your target audience.

And the most powerful promotional outlet is "word of mouth" advertisement. And undoubtedly this is the most powerful and viable advertisement and branding solution for small business owners in the core level.

In most of the cases, small business owners have smaller groups to target in their niche. Even if they are selling FMCG, they must focus on the niche group to get a better ROI.

For example, think about a small departmental store. They do not need big and expensive billboards to promote the products they are selling. The manufacturers of those products run necessary ads to promote them. To the most, the departmental store owners only need to communicate with the target customer about the availability of those products. And the best advertising solution for them is to use the existing customer base to generate more consumers. They must understand that they do not necessarily sell the products. They are actually selling a service and that is mostly in a one to one environment. Thus they need to find unique and in-house opportunities to communicate with the existing consumer base to spread the WOM (word of mouth) effect. And did you know that the WOM is now a 981+ million dollar industry!

Easy steps to small business brand marketing:

The very first thing that the small business owners (like the departmental store we were talking about) must understand is what they are actually selling. At the same time, find out your USP (unique selling proposition - how you are different from your competitors).

Once you have identified your USP, try to locate your target group and the best way to reach them and communicate with them (one to one at Point of purchase, brochure, direct mail, local advertisement etc.).

For proper branding, find a way to engage your target audience with your organization. If you can do it properly, they would promote your product in their friend circle - your niche.

Steve is a media professional and writes for different online publications on media and advertising industry. For more information on branding and brand marketing he recommends you to visit brandweek.com.